Genís Roca
Genís Roca.

"The Digital Transformation is simply the name we have given to a real change that the Internet is consolidating structures business. Change that goes from the adoption of computer systems, more or less complex, to a profound change in organizational structures and culture of business leaders". These are the words of Genis Roca, who will be the guest on the cycle "Dialogues, Science, Technology and Knowledge" of the Ateneu Barcelonès.

This conference aims to reflect on the digital transformation and place it above all in the context of an institution, as might be the same Ateneu Barcelonès, and go well beyond the scope of mere business.

The debate will be moderated by Ricard Faura and will take place on Thursday 9 February at 7 p.m. at the Ateneu Barcelonès (C / Canuda 6. Barcelona). People who are not able to attend can follow the streaming via this link. There will also be the opportunity to participate in a telepresencial, via videoconference and thus participate in the debate. There will be a number of organizations and institutions that will be associated with this project and where they can participate via videoconference.



Barcelona Athenaeum
C / Canuda, 6