The Directorate General of Innovation and Digital Culture of the Department of Culture of the Generalitat of Catalonia has launched the campaign 'Open your eyes, women make video games' , where sixteen professional women in the video game sector make the female presence visible within an industry in full expansion. The latest statistics, dating from 2023, indicate that Catalonia has 262 companies, studios and organizations, 9.6% more than in 2022, which generate 756 million euros and employ 5,174 professionals. Women only occupy 27% of jobs in the Catalan video game sector, a percentage that has remained constant over recent years, although it has gone from 999 women, in 2020, to 1,396 women, in 2023.
The initiative brings together the voices of sixteen women with diverse professional profiles, from programmers and designers to producers, communicators or managers: Aida Grau , digital marketing specialist; Andrea López , producer and narrative designer; Carla Sevillano , level designer; Conxi Pérez , businesswoman; Criselda Mora , head of quality control; Deborah López , communicator; Edyta Jasinska , psychologist and trainer; Esther Galdeano , producer and programmer; Fernanda Arrebillaga , program director; Jessica Cabrera , communicator; Judit Tur , video game translator; Katy Sánchez , communicator; Laia Serra , sound designer; Marina Chavarria , programmer; Mariona Valls , co-founder and art director, and Neus Pérez , technical animator. Through different audiovisual capsules, they explain their careers, as well as reflect on how they see the sector, what the skills are or what the challenges of the future are.
The 'Open your eyes, women make video games' campaign, which was launched in the framework of International Women's Day, will be extended throughout 2026 in order to maintain visibility and awareness at a time when the video game industry is experiencing sustained growth. The initiative seeks to make female talent visible within the Catalan video game sector, show references and models, break with stereotypes of the video game industry and highlight the diversity of roles that intervene in the development of a project. The initiative has the support of around forty institutions, universities, training centres and agents in the sector and is part of the actions promoted by the Taula del Videojoc a Catalunya, the sector's workspace.