Course Objectives:
- Learn and choose which networks are most appropriate for your business
- Get the technical content of each social network
- Make a schedule of publications according to your marketing strategy (Plan Social Media)
Methodology and work plan:
Each student will decide its own work plan. Tehy will begin with two workouts: a survey point and canvas. You will match your communication strategy with the real needs of your business (to campaign specific integrated use and deepen their knowledge of a particular network, to create a page on a social network, and create content for material publish in your social networks). The methodology will be Learning by doing.
Sessions:
- 26 October - Twitter for business communications and training (3 hours)
- November 2 - Instagram and Pinterest to showcase in internet (4 h)
- 16 and 23 November -Facebook, WhatsApp and promotion of competition (8 pm)
- November 30 - Promote your business by making videos on social networks (4 h)
- December 2 - Manage and monitor social networks, make your own calendar (tweetdeck, buffer, HootSuite) (3 h)
- December 16 - Hangout end trainers, students, facilitators
Registration requirements and preferences (interview):
- Entrepreneurs participating in the itinerary "Forma't i treballa el teu pla de negoci" of Granollers Mercat
- Entrepreneurs and/or companies in consolidation (up to 3 years) from Granollers Mercat
- Entrepreneurs linked to other telecentres and/or services of entrepreneurship from Vallès Oriental
The attendees will be accompanied by the telecentre manager via skype or in open space hours. We recommend the people enrolled for better optimization of training to bring their own laptop. Attendees will enjoy the classroom and/or spaces from 13 to 14 hours, once they have completed the training sessions.
The organization reserves the right to cancel the activity due to lack of enrollment. This program is funded by the program Catalunya Emprèn.
Teachers: Monica Urrutia, Lydia Ruiz, Emilio Rodríguez, Punt TIC managers.